Gif why just tell me why10/7/2023 ![]() ![]() HTML5 banners are like websites inside mini containers. Therefore, your GIF banner will be rejected and not served if the file size is too large. Thus, making the HTML5 banner ad file size smaller than animated GIFs.Īnd although most ad servers might give you 150KB for a GIF, many will still only provide you with 40KB. For HTML5 ads, you only change one part of the file, such as an element or a single layer. So, each frame can easily be around 70KB, and the more frames you show, the larger the file size. When GIFs are in motion, they re-render every single pixel. GIFs and HTML5 ads are displayed completely different. This code and image structure allows you to create engaging animations (not just looping animations). However, HTML5 ads contain multiple files of code and images. For instance, when viewing these ads on high-end retina screens, an 8-bit GIF will look very dull, and no one wants a dull-looking ad! GIFs aren’t interactiveĪs GIFs are looping animated images, they can’t offer you any interactive possibilities. Thus, making HTML5 a more vibrant, colourful high-quality online banner ad option. HTML5, on the other hand, has roughly 16.7 million colours to choose from. GIFs are dull in colourĪs GIF files are only 8-bit, this means they can only show 256 colours. GIFs may be easy to create however, they are not the same as HTML5 banners. ![]() ![]() This meant they could be downloaded in a reasonably short space of time, even if you have slow connections.ĭoes a GIF look the same as a HTML5 video? Instead, they were used to compress multiple images inside a single file using a compression algorithm (called LZW compression). However, GIFs were not intended for animation. GIFs are created within a GIF file format in which a series of frames are played in a sequence creating a looping animation. Have you wondered what the difference is between a GIF vs HTML5 animated banner? Do you want to know which you should be using in your digital advertising campaign? Read on to learn the differences between the two and why HTML5 is better for your online digital display campaign. ![]() Why choose an animated HTML5 digital display ad over a GIF? ![]()
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